Born in a barn
In 1976, in a southern Wisconsin barn, a pair of visionaries set out to create the best bikes in the world. They fostered a culture of craftsmanship, where every bicycle built was a point of pride. To this day, though we've grown far beyond our roots, every bike we make is a testament to Trek's founding principles.
Raised on rocket science
No one in the world has done more to refine and redefine the experience of riding a bicycle than the engineers and designers at Trek. The path to superior performance is paved with curiosity, so we give the brightest and most passionate scientists the resources to question everything. This is where real innovation begins.
Raced to win
We live at the edge of human performance, where the difference between winning and losing is millimetres and micrograms. Our passion for victory drives us to build to perfection. With every bike that we make, we give a competitive advantage to our racers and to riders everywhere with the will and audacity to put it all on the line.
Under warranty for life
Each Trek carries a simple promise: We'll take care of you and do what's right. We build our bikes to last, subjecting them to brutal punishment in the world's toughest test lab. And we back every bike with the best lifetime warranty in the business, all the way back to our very first frames built in 1976.
Loved the world over
Millions of people ride Trek bikes in hundreds of countries around the world. Wherever there is someone on two wheels, there is a measure of joy to which we all relate. Geography may divide us, but we are united by the power of the bicycle - a simple, elegant solution to many of the world's most complex problems.